Effective business writing helps convey ideas clearly, save reading time and achieve business goals. There are several important criteria to judge whether business writing is good or not.
有效的商务写作有助于清晰传递观点、节省阅读时间，实现商务目标。评判商务写作质量有几项重要标准。
First is clarity. Writers should express thoughts plainly and directly. Sentences should be easy to understand. Ambiguous words and confusing expressions must be avoided. Readers can immediately catch the main point without extra guessing.
第一是清晰性。作者应当直白、直接地表达想法，句子通俗易懂。避免歧义词汇与令人费解的表达，读者无需额外猜测就能立刻抓住主旨。
Second is conciseness. Get rid of redundant words and long‑winded statements. Do not use unnecessary repetitions. Say things in the fewest possible words while keeping completeness. Busy business readers prefer brief and to‑the‑point messages.
第二是简洁性。剔除冗余词汇、冗长表述，不要不必要的重复。在保证内容完整的前提下，用尽量少的文字表述。工作繁忙的商务读者更喜欢简短切题的信息。
Third is completeness. Include all necessary facts and details. A good business letter should answer all questions the receiver may have. Missing important information will cause extra communication or even business losses.
第三是完整性。包含全部必要事实与细节。一封好的商务信函应当回复收信人所有可能关心的问题。遗漏重要信息会造成额外沟通成本，甚至带来业务损失。
Fourth is courtesy. Maintain polite and respectful tone. Be thoughtful and consider the reader’s position. Courtesy does not mean over‑polite empty phrases. It shows sincere respect to build positive business relations.
第四是礼貌性。保持礼貌、恭敬的语气，换位思考，顾及对方立场。礼貌不等于过度客套的空洞套话，而是体现真诚尊重，以此建立良好业务关系。
Fifth is correctness. Check facts, figures and data. Pay attention to grammar, spelling, punctuation and format. Wrong information or mistakes will damage the company’s reputation and reduce trust.
第五是正确性。核对事实、数字、资料；注意语法、拼写、标点与格式。错误信息或书写失误会损害企业声誉，降低对方信任。
Sometimes one more criterion called consideration is mentioned. It means the writer should take the reader’s needs, feelings and background into account and adopt the “you‑attitude” rather than the “we‑attitude”.
有时还会提到体谅原则。即写作者要考虑读者的需求、感受与背景，采用对方立场（you‑attitude），而非一味站在我方立场（we‑attitude）。
In short, good business writing follows these criteria: clear, concise, complete, courteous, correct and considerate.
简言之，优秀的商务写作遵循以下标准：清晰、简洁、完整、礼貌、正确、体谅。